Amazon has just announced an update to its mobile shopping app that let’s you search and purchase products by simply pointing your smartphone camera at them.
Using some form of technical wizardry, the app can recognise the product, perform an Amazonsearch and have it in the post within minutes.
This new feature, called Flow, is currently only available in the US but is likely to hit UK users soon.
Reviewers in America seem impressed with the app's accuracy and speed, saying the whole process is "seamless".
Amazon already has a scan feature that allows products to be found using barcodes, but thisnew technology takes things to the next level.
Sam Hall, Amazon’s vice president of mobile, told WIRED: “Our vision for this is to open the app and recognize anything in the world.
“We’re not there yet, and to get there we’re going to continually get better and innovate.
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